Module for Investors - Business Fundamentals
Certification Available
Understanding marketing and strategy
This module starts off by introducing you to the concept of marketing and marketing strategy. You then get to know what the 4 Ps, the 7 Ps and the 5 Cs are all about. There’s also a discussion on SWOT analysis, followed by an introduction to Porter’s 5 forces. You then learn about market share and why it matters, and get a detailed insight into the BCG matrix. Finally, this module touches upon sustainably differentiated investments and takes you through how you can pick stocks of companies with the right strategy.
10 Chapters
11 Quizzes
What is a business?
01:01 min
3
Marketing 101: The 4 Ps and the 7 Ps
A closer look at the marketing mix for products and services
15 Minutes
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Introducing 'demand'
01:24 min
6
Porter's 5 forces
Decoding the forces that impact the profitability of a business
14 Minutes
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Introducing the value chain
01:22 min
7
Market share and why it matters
Learning more about market share and its importance
13 Minutes
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What are growth and returns?
01:44 min
9
Is your investment 'sustainably diffe...
The importance of sustainable and differentiated investments
14 Minutes
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10
How to pick stocks of companies with ...
Lessons for the investor with a long-term outlook
12 Minutes
0 Comments
The characteristics of a mu...
01:11 min
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The perfect starter to begin and stay tuned with your learning journey anytime and anywhere.
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